Business Design
- Each of us has experienced designs that fail
- Businesses have designs but they are often not explicit. Business design information is either hidden in peoples heads or in computer code
- The CEO should be the chief business designer and the designs should not fail - they should meet the needs of the clients and the owners - they should also be available for viewing and act as a benchmark for changing the designs as need dictates
- Enterprise Business Architecture is a key tool to ensure that businesses are designed, the designs are explicit and they work as they were intended for all stakeholders
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